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eCommerce

How to boost your sales through live shopping in 2024?

Live shopping gained popularity in France as early as 2020, especially during periods of lockdown. Brands utilized it to maintain a connection with their customers, reaching a broader audience. As the birthplace of the format, China witnessed the live shopping market value skyrocketing, estimated at around 700 billion dollars in 2023. However, in France, the performance has not always met the expected expectations. Today, it is important to assess the state of live shopping in the country to understand the key drivers that enable generating sales through this interactive video format.

Antoine Mourgues

Product Manager

Artificial intelligence

How AI video is revolutionizing video production?

The advent of artificial intelligence (AI) in video creation is a major revolution for the eCommerce industry. Every day, we see new AI solutions or models that make video creation easier. Recently, Google announced a new AI Video solution called "Lumière". This paves the way for an era where video production, once expensive and complex, becomes accessible and simplified. This development marks a turning point for all eCommerce players. Video is a powerful tool to enhance the presentation of their products.

Benoit Cizeron

VP Video Commerce

eCommerce

9 video formats to optimize your conversion rate

In today's highly competitive eCommerce landscape, static online catalogs are no longer sufficient to meet consumer expectations. Shoppers now seek dynamic and engaging experiences when making online purchases. In this context, the conversion rate becomes crucial in measuring an eCommerce site's ability to turn visitors into buyers. In 2021, according to a study by Contentsquare, the average eCommerce conversion rate was 2.96%. To optimize your eCommerce store's conversion rate, integrating videos is an essential strategy. Not only does it capture potential customers' attention, but it also enhances their online experience and reduces bounce rates. Let's explore the top 9 video formats that can transform your eCommerce site into a conversion powerhouse.

Antoine Mourgues

Product Manager

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