How to boost your sales through live shopping in 2024?
Live shopping gained popularity in France as early as 2020, especially during periods of lockdown. Brands utilized it to maintain a connection with their customers, reaching a broader audience. As the birthplace of the format, China witnessed the live shopping market value skyrocketing, estimated at around 700 billion dollars in 2023. However, in France, the performance has not always met the expected expectations. Today, it is important to assess the state of live shopping in the country to understand the key drivers that enable generating sales through this interactive video format.