Logo - So'Cup

So’Cup launches its first live shopping and achieves €23,000 in sales

Models for the So'Cup brand

It was live from Dubai that So'Cup, the menstrual underwear brand, held its first live shopping event. Everything was organized to generate results: interaction, promotions, and contests. But it was above all the application of Aploze's convictions that enabled So'Cup to achieve such performance.

Results achieved by So'Cup


Live shopping conversion rate

€23 651

Total sales (live + replay)



How did So'Cup achieve such results?

So'Cup brilliantly captivated its audience, standing out for its authentic commitment. Right from the start of the live show, Sokona, presenter and founder of the brand, took time to answer questions and chat with the viewers. Interaction, a key factor in engagement and loyalty, reached its peak with the founder's live presence, giving the brand a face and creating a genuine moment of exchange and complicity.

But that's not all. In addition to generating engagement during the live, Sokona also aims to create it through customer reviews. Several times, she encourages listeners to share their opinions about the brand on Trustpilot. According to her, this adds credibility to the brand, a service that strengthens the bond between her and her prospects.

And to generate even more commitment ahead of time, what better way than to offer exclusive deals dedicated to the live shopping:

  • A 30% discount on the entire collection
  • A competition offering two €50 vouchers.

"Aploze's support enabled us to create an even stronger bond with our audience. The first live shopping event was a great success, and the Aploze team was responsive and available before, during and after the live."

Sokona et Brice - So'CupSokona and Brice, Founders - So'Cup

What makes the Aploze solution a real asset?

Support like no other

At Aploze we believe in the importance of effective support for our customers. In just 15 days after signing the contract, So'Cup managed to integrate our solution and conduct its first Live shopping event, achieving excellent results.

Our commitment goes beyond the simple integration phase. We provide personalized advice based on our expertise from over 200 live shopping, aiming to achieve performance goals such as positioning, communication, acquisition, live show animation, scripting, interactivity, and facilitating the purchase process. Aploze's primary focus is to generate sales performance for its clients.

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