Jules achieved a record audience on his latest live shopping session
After his latest live shopping event showcasing his summer collection, Jules is back, this time with a back-to-school collection. And the results reflect a real comeback.
Jules key figures
Additional visitors on live shopping compared to the last event
Average live shopping viewer watchtime
Total of viewers (live + replay)
What strategy should be adopted?
The perfect balance between influence and authenticity
The live shopping took place in one of the brand's stores, not far from Tourcoing, providing an authentic experience that allowed users to explore the products as if they were physically in the store.
Our striking duo, store manager and Brice Petit, a former Koh-Lanta participant and Jules ambassador, successfully crafted an atmosphere that was both welcoming and genuine.
Beyond simple guidance, an authentic conversation
As soon as the live show begins, Brice Petit, the main presenter, takes the viewer through the experience. He explains how the Live will unfold, how to add products to the cart, and the various surprises to be won.
He even said, 'we're here to have interaction,' encouraging viewers to comment, share their opinions on outfits, and more.
Right moment, right topic
Compared to a longer period like summer, theme of their last live event, the back-to-school season is shorter and generally triggers demand more quickly.
Therefore, it was an opportune moment to conduct a Live Shopping event.
Responding to user demand
New strategy, aligning with the values and demands of consumers. In an era where features as 'made in France' and eco-responsibility are increasingly important, deciding to present sustainable collections produced in France allows users to feel heard.
"Aploze has been with us since the start of our live shopping. Thanks to this collaboration, we have been able to strengthen our relationships with customers and a loyal community is gradually forming. The responsiveness and availability of the Aploze team have contributed to the success of our lives, and this one in particular."
What makes the Aploze solution a real asset?
Thanks to our various features, you'll have the ability to execute commercial retargeting following your live shopping:
- Instant Win and Survey: The Aploze solution provides the native capability to create surveys and instant wins to foster interaction and collect data. Currently, more than 55% of participants in a contest or survey provide their email and phone number. They give their consent to receive commercial offers from the brand afterward.
- Commercial Retargeting: After the live shopping, you can export this data to integrate it into your marketing campaigns to optimize commercial performance.